Desire Code Tools

TIMELINE

Use this timeline worksheet to plot out the timeline of how your customers will benefit from your product or service, starting from the immediate moment, through to years from now. (Click here or on the icon to download - size 433kB)


RECORDING IDEAS BY THEME

If the content in the blogs leads you to think of ways to improve your services, you can print and use these Desire Code cards to record your ideas, one card for each idea. (Click here or on the icon to download - size 596kB)


MAPPING YOUR CUSTOMER JOURNEY

This PDF is a tool you can use to map out the end-to-end customer journey for your service or product, each page representing a different channel or touchpoint. Cut them up into small cards and use them as movable pieces. There are 14 different kinds in total. (Click here or on the icon to download - size 568kB)

Here is a simple form you can use when you are interviewing customers, to record the detailed step by step journey they have experienced and which channel they used. Use multiple pages for more complex journeys. (Click here or on the icon to download - size 96kB)